The brainchild of our own Jennifer Pritchard, this awesome flyer campaign can currently be seen on the mean streets of Seattle. And soon on the even meaner streets of Bellevue—unless someone has taken them down of course.

We also shot a short video of the posting team which can be viewed on youtube. Plus check out the web page Jen designed for those lucky enough to tear off one of the little tabs: gravitycreative.com/found. » Read the rest of this entry «

My son excitedly calling me to check out something on the computer is pretty much a daily, if not hourly, occurrence. He’s a teenager addicted to the wonders of the electronic world. We’re talking IGN podcasts, NPR streaming radio, animation programs, and music mixing capability as well as Charlie the Unicorn, Bill Cosby licks, and other popular YouTube videos. » Read the rest of this entry «

All across the country, chefrepreneurs are taking their highbrow palate pleasers to the streets. Foodies have evolved the roach coach concept to stylish refurbed trailers vending complex flavors in compostable packaging. You can grab a lemongrass pork sammy, blackberry lavender hand-shaved snow cone, or warm chocolate bread pudding with bacon custard sauce for affordable prices. » Read the rest of this entry «

I hope you had a chance to practice my three simple networking tips from last time. That wasn’t so hard was it? Here are three more that are certain to make your next experience more rewarding. » Read the rest of this entry «

Smart marketers know that color has a strong effect on emotional response. Specific colors have the ability to raise our blood pressure beyond our conscious control, increase our pulse rate, breathing and adrenaline—or to calm us down, pacify us.

Color psychologists cite an increasing number of studies linking colors to specific responses. One study found that weight lifters have more powerful performances in blue rooms, and another found that babies cry more frequently in yellow rooms. Packaging and signage in reds and orange can stimulate appetite and seem to markedly increase impulse purchases.

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We’ve recently wrapped up a project creating an email and a landing page for a sales and service promotion. In a phone meeting, I accidentally misunderstood the client’s discussion of “T’s & C’s” (Terms and Conditions) for “Tease and Seize”.

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Nail colour courtesy of Chanel

Answers gathered from our quasi-scientific poll about the color green reveal that the majority of people like green, as long as it’s the right shade.

It used to be that people would steer away from the color green. Green packaging wouldn’t sell. Green product wouldn’t move, green cars weren’t a sure thing, and some clients just hated green. But now that the green/eco-friendly movement has become mainstream, the color green has had a sort of revival. No longer is it the color of yuck, but is thought of as fresh, alive and natural. Good thing for me too, because I love green.

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