There are tons of articles out there on Twitter from predicting its future to rationalizing its existence; people seem to either praise it or hate it. I am by nature a skeptic however, my theory with most things I don’t understand is that before I indulge in the rewards that come with mocking something I must first try it out. So I did and you know what? I love it. » Read the rest of this entry «

Before you allocate a lot of budget to your next marketing effort, you may want to doublecheck who it is you’re selling to. With the exception of IT Professionals, a group that remains primarily male (uh yeah, I know how that sounds), don’t be too quick to assume you’re mainly targeting men with your product or service.

According to numerous studies and reports, Women today account for more than 80%* of all buying decisions. In fact, American women spend about $5 trillion annually…Over half the U.S. GDP.** » Read the rest of this entry «